Competition Heats Up In Indias Jewelry Sector Bof
Is where the majority of the organisation is occurring the higher end is still dominated by family jewellers,” said Neelesh Hundekari, companion and head of style and luxurious for Asia-Pacific at consultancy Kearney. Last year, Aditya Birla Group introduced its foray into branded jewelry retail with an funding of about 5,000 crore rupees ($600.4 million). The new enterprise, Novel Jewels, plans to construct giant format shops across the nation, that includes in-house brands. One of its goals is to counter arch-rival Reliance Industries-owned Reliance Jewels, which has been available within the market for 16 years, boasting over 350 shops and…